Published on December 22nd, 2009. By The TaddictAdvice
This economy sucks. It’s sucked for a while now and we can all agree that we’re tired of it. There are indicators out there showing that we are poised for a comeback, albeit a slow one. Those that have fought hard and stuck with their original plan in business should come out stronger and smelling like roses. For most of you, that business is your clothing line.
You’ve probably had to call some audibles and make some changes but hopefully none of the decisions sacrificed your brand’s quality or integrity. There are quite a few things that you can do to create a holding pattern in rough times:
- Release fewer designs
- Lower the quantity for inventory
- Go with fewer print colors
A few things you shouldn’t do in a down economy:
- Lower the quality of brand in your t-shirt
- Skimp on your standard packaging
- Fire sale everything to lower the overall perception of the brand
These are just a few do’s and don’ts during rough economic times and the list could be much more comprehensive. The point in writing this post was two fold: the first being inspiration by this article on Emptees written by the Boston KnuckleheadDon’t Sacrifice the Quality of Your Clothing Brand Because of the Economy
I think information like this is good to repeat over time to help those struggling with decisions on their brand and worrying about its future. Consider this post the T Addict’s goodwill for this Christmas. And you just thought I was a scrooge….