Taddict – T Addict – T-Shirt Blog

To Give or Not to Give Your Wears (0)

Published on February 4th, 2009. By

, under General .

As you probably already know by now, the Taddict is all about the hustle.  You can certainly get my attention by showing me that you’re going “above and beyond” when it comes to promoting your line.  We drink from our own Kool-Aid too.  This year we’ve made it clear that we’re going to make a major effort to promote and give exposure to those who are bringing their A game.

I have seen a little debate between the t-shirt bloggers and the budding t-shirt lines on whether or not you should send free shirts.  There are many situations where you should, and other times where you shouldn’t.  Here is what the Taddict has to say about the subject:

Talk Is Cheap

Saving your inventory for sales is a great idea when the demand is so high you can barely keep up with it.  There aren’t too many of us lucky enough to have that problem.  In the meantime, for the rest of the brands that could always use more sales, you have to give to receive.  It’s way too easy to send some lame generic e-mail blast to actually expect a good response.  Remember – if it’s that easy to bring in the dough, then every brand would be the next big name in retail.

Separate Yourself from the Competition

I get those generic e-mails in droves every day.  Is your brand like everyone else’s?  I didn’t think so…so why do what everyone else is doing? By sending me a t-shirt or t-shirts, you are accomplishing these things:

  1. You’re showing you’ll go the extra mile
  2. You’re proving the quality of your product
  3. Providing me something tangible to work with
  4. Guaranteeing a blog post

So what’s the reason for this rant? If you’re thinking that I want to fill my closet with even more t-shirts…then you couldn’t be more wrong.  You see, I want to provide as much value to my audience as bad as you want to be in front of that same audience.  This will serve that purpose.  We don’t offer advertising at this point, because we don’t want the money.

By the way, it takes me a solid 3 to 4 hours to put together a post that involves sent in t-shirts.  I take multiple pictures, find angles to promote the details and generally put out an optimistic message.  This economy is not one where the Taddict is going to be critical. We all have to help each other out.  Don’t believe me?  Look for the Hung by Thread

post coming in the next couple of days.

Knowing that, you can keep this as a general rule – if your t-shirt costs more than my 3 to 4 hours of time and the subsequent publicity of a post…then don’t bother sending it.  :)

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