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Affliction Cofounder Resigns Amid Controversy (0)

Published on November 14th, 2008. By

, under T-Shirt News .

It is very rare as a t-shirt blogger that I get to write about mainstream news drama. Today is different.  Affliction

is a very popular t-shirt company that caught on with their oversized prints, frequent air time on American Idol, and saturation in the mixed martial arts world.  They are also the brand behind the popular MMA clothing line Xtreme Couture by husband and wife team, Randy and Kim Couture.  That partnership is also where the issues begin.

The Affliction brand’s Cofounder and Vice President, Todd Beard, had to announce his resignation

this week stemming from threatening comments he made towards Kim Couture (wife of MMA fighter – Randy Couture).  Kim had to go as far as getting a restraining order against Todd Beard, with his past history of violence towards women as the reason .  During his resignation, he also disclosed that he will be seeking treatment for anger management and alcohol abuse.

It will be interesting to see how the Affliction brand handles this obstacle, and whether or not it affects their growth.

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