TypeTees, But Why? (5)
Published on November 9th, 2008. By The Taddict, under Threadless.
I have to apologize for being late to the party but I just found TypeTees from Threadless this weekend. How long has it been since it was launched? It appears to me that it has been up since June of this year but I can’t figure out their plan for this one. Sure, there are some clever t-shirts with type only messages but why would Skinnycorp start a whole new site for them.
The most simple explanation I can think of would be to separate the type tees from the graphic t-shirts by putting them on a separate domain. That is definitely bringing a tank to a knife fight because they could have easily continued to give them separate space on the Threadless domain. Is there a big enough niche/fangroup for type only tees that they will visit TypeTees instead of visiting Threadless? I am just scratching my head on this one….
TypeTees
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5 Comments
Rude Retro on November 9th, 2008
I forgot to mention about the proabable SEO benefits of multiple domains.
BTW, love the way the word Threadless was automatically linked in the comments. Want to share the plugin?
Derek on November 10th, 2008
As far as SEO benefits, I have always understood that you focus more on your one site for the backlinks instead of diluting backlinks across multiple domains.
The WordPress Plugin is SH-Autolink and I would give you the URL for it but the one linking from my Plugin Page is no longer active.
Rude Retro on November 10th, 2008
Thanks. There is a new plugin – http://www.sethson.com/super-version-of-the-sh-autolink-plugin-for-wordpress/
I haven’t tried it yet though.
Andy on November 12th, 2008
I couldn’t see the point of launching both new sites either. Perhaps they felt that the normal catalogue was getting a bit bloated and that these extra lines weren’t getting enough attention.
If Threadless are going to keep going with the Select Partnerships then I can understand why they’d spin it off to another site (so that those partnerships can be given more real estate), but it does still seem a little odd.
Cool plugin too, I think I’ll be implementing that on HYA.
Rude Retro on November 9th, 2008
I noticed the redesign and the new pages but I didn’t even realize they were different domains. Type Tees and the Select Series. I imagine the reason they have split them up may be to create another slightly more exclusive brand to justify charging more money for a Threadless tee.
I also noticed that there are no Street Team links provided and I guess that if people go to Threadless through our links but purchase from either of these domains we won’t get shown any Street Team Point Love.