Checklist every t-shirt store should follow - Part II (4)
Published on June 27th, 2008. By Justin, under General.
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Offer a pre-sale on new designs. The guys at Fantastic Bonanza recently pre-sold three new designs and received steller results.
Here were the points Joe at Fantastic Bonanza had on his pre-sales
gauge popularity of items before investing in stock
provide customers with the (accurate) impression that they’ll be the first to get your tees
accumulation of capital to fund the printing of the shirts
customer perception of a sale that will expire more concretely than any other sale, because there can be no other pre-order sale on this design ever
Make sure your designs will sell before you put them up for sale.
Putting your future designs up on sites such as Emptees will give you:
- a better perspective on how the shirt will sell
- critique from other well developed artist
- a chance to find out if there is something similar already on the market
- opportunity to develop anticipation for your new design
Case in point Linty Fresh put up an already printed design only to find out that his work was a “common idea” If he had tested his design on Emptees first, he might have thought twice about selling the design.
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4 Comments
Justin on June 27th, 2008
thanks! Got another one in the works so at least a 3 part series - maybe more if I have enough content - be Monday before the next one
Joe on June 27th, 2008
Cool! I’m looking forward to it.
Rizzo on June 27th, 2008
More parts!
Joe on June 27th, 2008
I like this series! I can’t recommend pre-sales strongly enough
Is this the last part you currently have planned?