Checklist every t-shirt store should follow – Part II (0)
Published on June 27th, 2008. By The Taddict
, under General .
Offer a pre-sale on new designs. The guys at Fantastic Bonanza
recently pre-sold three new designs and received steller results .
Here were the points Joe at Fantastic Bonanza
had on his pre-salesgauge popularity of items before investing in stock
provide customers with the (accurate) impression that they’ll be the first to get your tees
accumulation of capital to fund the printing of the shirts
customer perception of a sale that will expire more concretely than any other sale, because there can be no other pre-order sale on this design ever
Make sure your designs will sell before you put them up for sale.
Putting your future designs up on sites such as Emptees
will give you:- a better perspective on how the shirt will sell
- critique from other well developed artist
- a chance to find out if there is something similar already on the market
- opportunity to develop anticipation for your new design
Case in point Linty Fresh
put up an already printed design only to find out that his work was a “common idea” If he had tested his design on Emptees first, he might have thought twice about selling the design.
