If you sell American Apparel shirts and do not offer your customers larger sizes – then you are not appealing to your customers in a positive way. (6)
Published on March 24th, 2008. By The Taddict, under General.
Most of us learn the hard way that when you buy a fitted tee like the American Apparel brand that you need to go one size up unless you want to look like you can’t afford a shirt that fits. The guys at Design by Humans even recommend going one size up if you are between sizes due to the sizing. I am by no means a large person and usually I can wear XL in most brands, but if I buy anything from the beloved dbh or most recently threadless (due to their custom brand) it needs to be a 2xl because of shrinkage. So this post is to those shops that only go from sizes small to extra large – make more sales, please your customers, offer 2XL. We all come in different sizes and I do not think having a 2XL size is much to ask.
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6 Comments
Rizzo on March 25th, 2008
The question our soon-to-open t-shirt site is facing – should we offer 3XL? We’re definitely going to 2XL, but will there be a decent market for 3XL? Any thoughts would be appreciated.
admin on March 25th, 2008
joe: thanks for your comment, as long as you tried *wink*
rizzo: i think i would wait on the 3xl to see how your sales go, and if you recieve any request for 3xl – then consider it. Joe might have some more hands on insight for you
Joe on March 25th, 2008
It really all depends on the market you’re targeting, so there’s no easy way to answer that question!
katrina on March 27th, 2008
I feel you. I actually get very frustrated when some sites don’t even offer a normal XL at all! I mean come on!
Knives BBQ set t-shirt from 410bc on June 12th, 2008
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Joe on March 24th, 2008
It actually can be somewhat of a big deal for smaller labels to print their designs on 2XL, because of minimums. The cost can be prohibitive. That being said, we try to print S-2XL on all of our designs, but our blank t-shirt brand of choice, Continental Clothing, only goes up to 2XL in black and white.